WEBSITE PHOTOGRAPHY YORK
Pairings Wine Bar
It’s always a buzz when I get to see the launch of a lovely new website that features my images. Pairings is a gem of a wine bar situated on Castlegate in central York. I was commissioned to capture images to support the new Pairings website and also to be used for marketing campaigns and for general brand development.
One of the stand out menu offerings is the wine flights which features three wines following a particular theme. The main hero image of the red wine flight features pride of place on the website homepage and has also been used for a targeted postcard marketing campaign.
Images were captured over two shoots. The first focused on interior shots of the venue and the wine flight images. The second shoot was all about food and people. Food was shot using natural window light. The wooden table tops that feature in the bar were used as a great base for the shots. The Menu at Pairings is focused on platters of cheeses, charcuterie and deli items. I photographed various set ups to showcase how different platters can be paired with drink choices. A sense of ales and sherry were included alongside the wine offerings.
Staff images were taken in the context of their roles at Pairings bringing a nice documentary feel to the website. It’s always lovely when businesses bring in a personal element to their website. Customers love to see the people behind the venue and it really adds to the unique story of a business.
I’ve taken some screen grabs to demonstrate the images in context with design and copy. The website design was by Cann Creative and the copy content was created by The Greedy Wordsmith.
To find out more about photography for restaurants, bars and hotels please do pay a visit to my HOSPITALITY PHOTOGRAPHY PORTFOLIO