I loved creating this portfolio of lifestyle images to showcase the facilities and ambience at Supersonic Fitness in central York, in Yorkshire.
Length of shoot: Full day covering people, details and member experience.
Client brief: Create images for local marketing, PR and social media content for Supersonic. Images will also be used by parent company Motive8 who design, install and manage gyms and spas on a national level for wider branding and marketing needs.
Lighting: I worked across different environments through the day. I always thrive on the problem solving involved in location lighting. The day saw me switching quickly between beautifully soft window light to more challenging low light set ups. I used a mix of natural daylight with occasional flash set ups to compliment the ambient light. My goal with flash is to always mimic the look and feel of natural light to ensure consistency across the full set of images.
A full day of photography will produce an in-depth portfolio of images. I have selected some favourites from the shoot to showcase work across the different environments and how details can add to brand storytelling.