As an artisan brand photographer this commission was an absolute joy to work on. BE SO Soaps are handmade and packed with natural ingredients. The company is based in York in North Yorkshire.
The brief: To create a portfolio of images for website and social media platforms. Images for PR and editorial were also requested. The overall goal for the images is to build brand awareness, encourage customer engagement and create sales.
Photography approach: Photography has covered different genres across a handful of shoots. At the core was styled product photography to showcase the soap and related products. My styling approach was to bring in natural ingredients to share messages around the natural and vegan origins of the soaps. I love the opportunity to undertake styling alongside photography. I have a fantastic collection of props and backgrounds to dip into.
Products were also taken into lifestyle environments to showcase the soaps being used in everyday situations. Bringing the running water into play and capturing the soaps in use really helps tell a story. Finally, I captured portraits and documentary working style images for PR and editorial use to help tell the story of the business founder.
Lighting: Products have been photographed using natural light. Some location flash was used for the portraits but always with the aim of replicating soft window light for a consistent feel through the images. It was important that the images came together as an overall set and complimented the natural ethos of the brand.
Successful results: I love to support my clients with brand exposure and often my own portfolio shares can lead to some great opportunities. Within an hour of sharing some shoot highlights on my LinkedIn page the company were approached by a journalist and offered an editorial feature in a Yorkshire Business Magazine. I love the power of social media and contacts!
I have handpicked a selection of images from the commission that showcase my styling approach with the product photography. Favourite lifestyle and portrait images also feature.